Currently SDE III · Team Lead at BluOne India

Building Digital
Products That
Drive Growth

Turning ideas into scalable products — fast, clean, and built to last.

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RS
Rohit Saini
Full-Stack Development Lead
Open to Work

I build high-impact web products — enterprise WordPress & Shopify platforms, React + Node SaaS apps, and scalable cloud solutions on AWS. From concept to deployment.

Core Stack
⚛ React WordPress Node.js AWS Shopify PHP Next.js Docker
10+
Years
50+
Projects
8+
Team Led
100%
On-Time

Trusted by companies and brands

BluOne India
Hibiscus
HOM
Bulwark Health
Ink Publishing
Synova Services

About Me

From solo freelancer
to team architect

I started in 2014 writing WordPress sites from scratch — solo, self-taught, figuring it out project by project. A decade later, I architect multi-service platforms, lead cross-functional teams, and ship products across healthcare, publishing, retail, and SaaS industries.

Freelancing taught me resourcefulness. Startups taught me speed. Enterprise taught me scale. I bring all three to every project.

2014
Started freelancing WordPress
2018
First Team Lead role
2021
SDE III at BluOne India
Now
Leading 8+ developers
My Philosophy
"Build for users. Architect for scale. Lead by doing."
User experience drives every technical decision
Write code you'd be proud to inherit
I code alongside my team, not above them
How I Work
🔍
Understand First
Deep-dive into the business problem before touching code
🏗
Architect to Scale
Systems designed for tomorrow, not just today
🚀
Ship with Confidence
Tested, documented, deployed — zero drama
Currently at
BluOne India
SDE III · Full-Stack Lead · Since 2021
Enterprise WordPress Shopify Platforms React SaaS Team Mentoring
Certifications & Location
☁️
AWS Certified
Cloud Practitioner
📍 Based in India
Open to Remote & On-site globally

What I Do

End-to-end development services

From rapid MVPs to enterprise-grade platforms, I deliver solutions that scale with your business.

🔷

WordPress Development

Custom themes, plugin development, WooCommerce stores, performance optimization, and multisite setups built for scale and maintainability.

🛍️

Shopify Development

Custom Shopify themes using Liquid, app integrations, headless commerce with Hydrogen, and conversion-optimized storefronts.

⚛️

Web Application Development

Full-stack apps using React, Next.js, Node.js, and PHP — from SaaS dashboards to complex multi-tenant platforms with robust APIs.

🎨

Website Redesign

Strategic redesigns focused on modern UX, improved Core Web Vitals, conversion rate optimization, and mobile-first responsiveness.

📝

CMS Development

Headless CMS implementations with Webflow, Contentful, and Strapi. Custom admin panels and editorial workflows for content teams.

☁️

AWS Deployment

Cloud infrastructure setup with EC2, S3, CloudFront, and RDS. CI/CD pipelines, Docker containerization, and auto-scaling configurations.

Case Studies

Featured projects

A selection of real-world challenges solved with thoughtful engineering and attention to business outcomes.

Publishing · Web App
📰

Ink Publishing Portal

Challenge
A legacy publishing workflow relying on email and spreadsheets, causing delays and version conflicts across distributed editorial teams.
Solution
Built a custom React-based editorial portal with role-based access, real-time collaboration, and an integrated CMS workflow — reducing publishing time by 60%.
React Node.js MySQL AWS S3
View Case Study
Healthcare · SaaS
🏥

HOM Revenue Cycle Management

Challenge
Complex multi-payer billing cycles, manual claim submissions, and poor visibility into revenue status for a growing healthcare organization.
Solution
Engineered an RCM dashboard with automated claim tracking, payer integrations, and analytics — improving collection rates by 35%.
Next.js PHP CodeIgniter MongoDB
View Case Study
Health & Wellness · WordPress
💊

Bulwark Health Platform

Challenge
An outdated website with slow page loads, poor mobile experience, and no content management capability for a fast-growing supplement brand.
Solution
Redesigned on WordPress with a custom theme, WooCommerce integration, and server-side caching — achieving sub-2s load times and 40% revenue growth post-launch.
WordPress WooCommerce PHP AWS EC2
View Case Study
eCommerce · Shopify
🛒

Shopify Store Overhaul

Challenge
A dated Shopify theme with a fragmented checkout experience, poor product discoverability, and low mobile conversion rates.
Solution
Built a fully custom Liquid theme with streamlined checkout, advanced filtering, and upsell mechanics — boosting conversion rate by 28%.
Shopify Liquid JavaScript Metafields
View Case Study

Career Journey

10 years of crafting excellence

From junior developer to leading teams — a decade of growth, delivery, and impact.

III
2022 – Present
SDE III · Team Lead
Development Team Lead
BluOne India
Leading a cross-functional team of 8+ developers. Architect of all major platform decisions, driving React + AWS adoption, client delivery, and engineering culture. From sprint planning to production deployments — I own the full delivery pipeline.
8+
Devs led
20+
Projects shipped
3yr
Tenure
Team Leadership AWS Architecture React Ecosystem Client Delivery Agile / Scrum
II
2019 – 2022
SDE II · Frontend Lead
Frontend Lead
Hibiscus
Led the frontend chapter — component libraries, design systems, Storybook-driven development. Bridged design and engineering to ship pixel-perfect, fast UIs with measurable performance gains.
React Design Systems CI/CD Mentorship
SR
2016 – 2019
Senior Developer
Senior Full-Stack Developer
Agencies & Freelance
Delivered 20+ projects across WordPress, PHP, and early React for healthcare, publishing, and eCommerce clients. Built the business acumen to match technical skills.
WordPress PHP JavaScript MySQL
01
2013 – 2016
Junior Developer
The Beginning
Early Career
HTML, CSS, jQuery, PHP. A lot of late-night debugging, self-teaching, and the relentless pursuit of understanding how the web actually works. This foundation made everything else possible.
HTML / CSS jQuery PHP WordPress

Technical Skills

Full-stack expertise

A broad and deep toolkit, from pixel-perfect frontends to scalable cloud infrastructure.

⚛️
Frontend
React Next.js JavaScript TypeScript HTML5 CSS3 / SCSS Tailwind CSS
🔧
Backend
Node.js PHP CodeIgniter REST APIs GraphQL Express.js
📝
CMS & eCommerce
WordPress Shopify Webflow WooCommerce Liquid
☁️
Cloud & DevOps
AWS EC2 AWS S3 CloudFront Docker GitHub Actions CI/CD
🗄️
Databases
MySQL MongoDB PostgreSQL Redis
🛠️
Tools & Methods
Git / GitHub Figma Agile / Scrum Jira Postman

Credentials

Certifications

☁️
AWS Cloud Practitioner
Amazon Web Services · 2023
⚛️
React – The Complete Guide
Udemy · Maximilian Schwarzmüller
🌐
Webflow Certification
Webflow University · Official

Get In Touch

Let's Build Something Exceptional

Whether you have a project in mind, need a technical consultant, or just want to connect — my inbox is always open.

Send a Message

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